Traditional Values. Modern Finance.
With over 35 years of experience, we’ve helped thousands of people navigate the complex world of finance with plain English and expert advice.
A Legacy of Trust
Roots dating back to the mid-1980s
The story of Promise Money is one of continuous evolution and a steadfast commitment to customer service. Our senior team’s history in the mortgage and loan sector began with the formation of Midland & General Direct Ltd in the mid-80s.
In 1996, we pioneered the market with the formation of Purpleloans, which quickly became a household name before being acquired by GE Capital. Success followed with the establishment of Promise Solutions in 2003, and today, trading as Promise Money, we continue to lead with experience.
The Promise Pledge
Our commitment to you is built on five core pillars.
Straight Forward
Plain English and transparency in every interaction.
Quality Service
Excellence is our baseline for every client.
Committed
We try harder to find solutions where others give up.
Ease
Making complex finance simple and stress-free.
Personal
You’re a person, not a number.
Our Expert Authors
Meet the minds behind our expert guides and financial insights.
Steve Walker
Managing Director & Expert
With a career spanning over four decades in the UK finance industry, Steve is a recognized authority on mortgages and secured loans. He has been instrumental in shaping the UK’s loan brokerage landscape since the 1980s, serving as Chairman of the Corporation of Finance Brokers and Vice-Chairman of the Association of Finance Brokers.
Simon Carr
Financial Specialist & Author
Simon specializes in complex mortgage solutions and homeowner loans. His deep understanding of the regulatory environment and market trends ensures our readers receive the most accurate and up-to-date financial guidance.
What Our Clients Say
Verified reviews from real customers, powered by Trustindex.
Transparency & Compliance
We are committed to operating with full transparency and regulatory compliance.
Regulatory
- FCA Register (Ref: 681423)
- ICO Data Controller (Z8661889)
- Companies House: 04822774